Adoption of New Generation Reusable Coffee Cups Exchange Systems by Australian Coffee Drinkers: Sustainability and Circular Economy Perspectives

This thesis explores the adoption of coffee cup exchange systems in Australia, emphasising the cognitive and affective factors driving consumer participation. While previous research has primarily focused on pro-environmental behaviour of eco-friendly coffee consumption, it has largely overlooked the effectiveness of emerging sustainable coffee cup exchange systems. The theoretical model integrates the push, pull, and mooring migration model, the theory of planned behaviour, and the technology acceptance model. The findings reveal significant implications for policymakers and businesses, demonstrating that environmental concern, knowledge, perceived ease of use, and perceived usefulness are crucial determinants of consumers' intentions to adopt these systems.