An alternative strategy of Strategic Global Entrepreneurship (SGE): an integrated approach of Business-Commercial (BC) and Social-Community (SC) entrepreneurship as a viable strategy within for-profits, not-for-profits and governmental stakeholders

This thesis explores various entrepreneurial strategies available to manage emerging organisations. Business-Commercial Entrepreneurship and Social-Community Entrepreneurship have traditionally existed within organisations in partial or 'piece-meal' approaches. While the concept of Entrepreneurship dates back hundreds of years, however in theoretical concepts there is limited evidence to suggest it being used as a 'driving- integrated and sustainable strategy'. Academic/ empirical research has neglected/ has limited applications of holistic-integrated approaches of entrepreneurship. Till now, Business-Commercial Entrepreneurship has focused mainly on 'commercial' missions; and Social-Community Entrepreneurship has primarily concentrated on 'social' missions. Hence these two approaches in a majority of the cases have been adopted in isolated frameworks. Within this study, the research addresses three questions: i) What are viable entrepreneurial strategies for future organizations? ii) Under what conditions are these entrepreneurial strategies most effective? & iii) What are the frameworks for utilising such strategies in a global settings? As part of this study, the author was personally involved in several groups of companies; and the author and his wife- Lily Meewella co-founded Aspire Solutions Group – a real-life organization pursuing strategic global entrepreneurial directions. Data was collected using: case study methodology, observation, anthropological style research and unstructured questionnaires. Findings indicate that integrated approaches are better advocates in managing emerging organisations, operating within business, not-for-profit and governmental domains. It is argued that the lack of 'integrated' organisational models in literature as well as its application empirically in the contemporary global context is to some degree a result of mis-conceptualization, misunderstanding, and problems with implementation rather than with the actual principle concepts of Business-Commercial Entrepreneurship and/ or Social-Community Entrepreneurship. Strategic Global Entrepreneurship combines the strengths of both commercial and social missions in an integrated holistic framework. SGE is presented as the way forward for stakeholders operating within business, not-for-profit and governmental domains.