An information interface for Corporate Identity System

In the modern information era, communication between customers and designers must be efficient and systematic, streamlining the design process. Design processes should be interactive and effective. The Corporate Identity Information Service System (CIISS), based on a network platform, achieves this, allowing customers to participate in and evaluate the design of Corporate Identity Systems (CIS). This personalized information service system integrates corporate logos, terms and their application to merchandise, helping customers to visualize concepts and generate designs in real-time via the network. This research analyzes various branches of the network environment, such as cyberspace communities, media content, market distribution and user interaction tools, specifically targeting consumer-oriented customized services. It incorporates a study of consumer perception of corporate logos, using the Semantic Differential method. Taiwanese finance industry trademarks are used as examples to investigate customer impressions and preferences. This provides a method for generating customer feedback on the design of logos and trademarks, applicable within the CIISS. The potential for the application of Chinese calligraphic fonts within the CIISS is also explored. A database of calligraphic characters was created by digitizing texts into multi-vector graphics, thereby allowing any single character to be used as a base for composition. New calligraphic templates were also generated from the charter stroke counts or character radicals in an existing database, allowing new characters or slang to be presented in traditional style. This provides a convenient and prompt application of vector calligraphic art in the design of CIS. A network system was developed to support a customized commercial system for CIS design. Interfaces and object-oriented methods were integrated into an online real-time publishing information system with a database and search engine. Designers and customers are able to utilize digitized images of merchandise, corporate logos and wordings and retrieve relevant information on corporate logos, symbols, color schemes and specific wording simultaneously. This system provides rapid communication through a real-time display and customized information service, making the process of CIS design more efficient for both designer and customer.