Assessing Factors Affecting Purchase Intention of Mobile Application Users

Due to changing demand from electronic commerce to mobile commerce, the significance of research on purchase intention of mobile application users has increased. The main purpose of this study is to explore factors influencing purchase intention of mobile application users. 215 respondents fall under age group 18-35 years old in Malaysia who used mobile shopping applications in the past six months were recruited for the survey. The results have highlighted the importance of providing a mobile application that will induce purchase intention of users through information quality, system quality and service quality which promote usefulness, entertainment gratification and reduce irritation.