Beans and Beyond: A Mixed Method Study of Factors Influencing Customer Engagement in Indonesian Specialty Coffee Shops

This research examines how specialty coffee shops can cultivate stronger customer engagement and loyalty through exceptional product quality, personalised service, and thoughtfully designed environments. It highlights the emotional connections consumers form with coffee brands, such as the role of brand love, and examines how coffee consumption reflects identity and self-expression. Using a mixed-method approach, the study offers practical insights for specialty coffee shops to create memorable, multisensory experiences that resonate with evolving consumer preferences. These findings equip businesses to succeed in competitive markets and contribute meaningfully to vibrant local economies in Indonesia.