Better than Home – the value of homeyness in the design of hotel guestrooms for female business travelers

This research aims to answer the question: How do female business travelers conceive a lodging experience in boutique hotels in Asia that is comparable to their experience at home? The value of homeyness is analysed by assimilating objects, emotions, and user interactions. The findings are translated into a three-dimensional matrix encompassing emotions, objects, activities and incorporating ideas of anthropology, sociology, psychology, architectural design, gendered space, product ecology, and spatial design. The originality of this research lies both in its focus and approach, by focusing on women as business travelers in Asia or engaged a multi-disciplinary approach such as this one.