This research provides an in-depth study of how Small and Medium Enterprises (SME) use Business Intelligence & Analytics(Bl&A) to derive business value and why many SMEs fail. Firstly, it provides an understanding of current decision-making practices in SMEs. Secondly, it suggests the use of a short simple six-step iterative Bl&A cycle and a long-termed three-phase process to derive insights for improved business process application. Lastly, the research proposes a Bl&A leadership skill framework that SME leaders can take concerning managing data, analytical skills, cultural change, and financial investment at each leadership level to attain greater business value.
History
Thesis type
Thesis (PhD)
Thesis note
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, Department of Business Technology and Entrepreneurship, Faculty of Business and Law, Swinburne University of Technology, 2021.