Swinburne
Browse

Business Intelligence & Analytics Adoption in Australian SMEs: Identified processes, decision-making, and leadership skills

Download (3.22 MB)
thesis
posted on 2024-07-12, 22:01 authored by Mak Wee
This research provides an in-depth study of how Small and Medium Enterprises (SME) use Business Intelligence & Analytics(Bl&A) to derive business value and why many SMEs fail. Firstly, it provides an understanding of current decision-making practices in SMEs. Secondly, it suggests the use of a short simple six-step iterative Bl&A cycle and a long-termed three-phase process to derive insights for improved business process application. Lastly, the research proposes a Bl&A leadership skill framework that SME leaders can take concerning managing data, analytical skills, cultural change, and financial investment at each leadership level to attain greater business value.

History

Thesis type

  • Thesis (PhD)

Thesis note

Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, Department of Business Technology and Entrepreneurship, Faculty of Business and Law, Swinburne University of Technology, 2021.

Copyright statement

Copyright © Mak Wee 2021.

Supervisors

Helana Scheepers

Language

eng

Usage metrics

    Theses

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC