Crowd critique in graphic design pedagogy

This phenomenographic study explored undergraduate graphic design students’ experiences of how crowd critique in community forums and social networking sites could be used to gather feedback in design processes. Students unanimously described crowd critique as ‘brutally harsh and honest’, wherein learning outcome from their experiences revealed: (1) confidence and resilience to crowd critiques determined their eagerness to participate; (2) different student groups required facilitation to participate. Empirical analysis showed mature students displayed higher confidence and resilience with crowd critiques. From this study, an evidence-based pioneering pedagogical guideline to scaffold crowd critique initiatives (‘CrowdCritecture’ model) in undergraduate graphic design learning was conceived.