Deciding Not to Decide: The Role of AI Surrogate Shoppers in Voice Commerce

<p dir="ltr">This research explores how artificial intelligence voice assistants help people shop. It finds that these digital helpers make shopping easier by saving time and providing good value. The study shows that for everyday items, finding a good deal is most important, while for bigger purchases, saving time matters more. This work helps companies design better voice shopping experiences that fit how customers actually make decisions, ultimately making voice shopping easier and more satisfying for everyone.</p>