Designing and delivering memorable experiences in the luxury hotel sector

Now recognized as the 'experience economy'; globalization, advances in technology and rising consumer affluence have motivated producers to adapt products and services to include unique experiences. Indeed, profound changes have been observed in how tourists engage with destinations, attractions and hotels, while increasingly seeking memorable experiences. This forward-looking global research engaged two groups of participants (producers and consumers) in qualitative research, which produced important insights into current and emerging memorable experience generator categories and themes. These findings are of specific interest to scholars in management, marketing and innovation, and luxury hotel operators, business practitioners and service industry managers.