Entrepreneurial Behaviour in Times of a Disaster: The Role of Technology as an enabler

The global pandemic disrupted everyone, yet entrepreneurs thrived using digital technologies to maintain operations. The study examines entrepreneurial behaviour during this time, finding how the entrepreneurs leveraged digital technology to sustain or pivot their businesses. They tapped into their own skills alongside digital technology advantages, to adapt. This research aids new entrepreneurs and their support networks; such as associations that run workshops or consultations, in building resilience during crises.