Factors that influence destination selection for business events in Malaysia

Business events industry, also known as meetings, incentives, conventions and Exhibition (MICE) industry is a hospitality sector and it’s among the fastest growing areas in tourism. As many countries and cities are competing to host business events, it is important to understand the criteria that business event organisers base their decisions on, when selecting a destination. This study specifically examines the important destination attributes, and the factors that can significantly predict the importance of each attribute with focus on Malaysia. This study suggests that convention bureaus and policy makers should maintain strong relationships with event organisers to help attract future events.