How Australian Facebook users negotiate the platform's affordances in vaccine communication

This thesis explores how Australians with different views on vaccination use Facebook to discuss vaccination topics. The research shows how users creatively adapt to changing platform policies and rules concerning the sharing of vaccination information online. This research provides valuable insights into effective communication strategies for promoting vaccination in the digital age. It also emphasizes the importance of taking a proactive approach, keeping up with evolving platform trends, and understanding the views and intentions of users in different social media groups and settings.