Investigating digital design tutorial videos online

This thesis investigates the emergence of an online phenomenon and its relationship with digital design. This phenomenon involves geographically distributed individuals sharing information related to a craft or professional practice. In this instance design practice, via video content online, in the form of a tutorial video. Creation of this content involves designers and hobbyists, who are using design applications, recording them and then sharing online the digital processes they have recorded. These digital processes are then viewed by hundreds of thousands of other designers. This content and interaction with it is studied using a content analysis and social network analysis.