Made in Taiwan: metaphor as a design strategy

China has the largest population in the world and one of the fastest growing economies. Whilst Chinese manufacturers produce consumer goods primarily designed in the West for Western cultures, there is a growing understanding that Eastern markets are expanding and that products designed for the Chinese consumer are in a minority. In order to design more appropriately for Chinese consumers, a strategy for transferring relevant elements of Chinese culture into the design process needs to be developed and tested within the marketplace. This Professional Doctorate focuses upon developing, testing and modifying such strategies.