Psychological Determinants of Households' Willingness to Install Solar Photovoltaic Systems

The thesis investigates households' willingness to install solar photovoltaic systems, focusing on their psychological determinants, i.e., values and future orientation. The data were collected in Australia through a survey method by using a structured questionnaire. Findings revealed that future orientation and values are significant predictors of household willingness to install solar PV systems. The study provides a holistic picture of households' willingness to install solar PV systems by integrating three theories in the environmental psychology domain. the findings can especially assist policymakers and solar companies in developing lucrative policies and marketing strategies to promote solar PV systems among households.