Reconceiving Bridal Fashions Through 3D Printing Technology: A Response to the Changing Attitudes, Needs and Preferences of North Indian Brides

The Lehenga, the centerpiece of North Indian weddings, has a rich history reflecting Mughal artistry. Today, it drives a growing wedding industry, reshaping bridal fashion. Bridal media and social platforms inspire Indian brides to embrace individual preferences over traditional norms. Designer wear replaces inherited Lehengas, with mass customization meeting diverse demands. Meanwhile, the apparel industry explores digital innovations like 3D printing, AI, and virtual reality. This thesis explores 3D printing's potential in creating innovative bridal Lehengas, contributing to apparel design through practice-based research and brides' attitudes towards innovation. It bridges tradition and technology, shaping the future of Indian bridal wear.