Sharing in networked culture: imagination, labour and desire

Sharing is an important form of communication, and one that is championed in contemporary digital culture. This research asks what is sharing, and what roles do our digital devices and the platforms we use play in these practices? Sharing is more complex and problematic than first perceived. There are tensions especially when sharing occurs through digital devices and platforms such as Facebook and Twitter. This work helps us understand what people do in relation to media and the significance of media in our daily lives. Most importantly, it contributes a significant development in how sharing can be theorised by providing a new conceptual model that acknowledges the role of digital media.