The Factors Influencing Customer Loyalty towards Islamic Banking in Malaysia: The Mediating Effect of Customer Satisfaction

This research studied on the factors (service quality, religiosity, corporate image and profit-loss sharing) that influence customer loyalty towards Islamic Banking in Malaysia as well as the mediating effect of customer satisfaction. The outcomes of this research will allow future researchers to refine the focus of study in a relevant field to improve customers' experiences with Islamic banks. Furthermore, Islamic banks and policymakers could alter their strategies or decision-making, resulting in a better economy in Malaysia.