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The effects of incongruent and congruent conceptual novelty on aesthetic preference of everyday objects

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posted on 2024-07-13, 11:37 authored by Dennae Claire Schleibs
This thesis investigates the cognitive processes behind aesthetics preference, seeking to find why we like what we like. It investigated how the way we categorise information about an object could shape our preferences towards it. Uniquely it used no visual stimuli in an attempt to assess the conceptual prototypes of chairs and chest of drawers, which were then compared against those obtained with visual stimuli (perceptual). Understanding the cognitive process that influence what we like contributed to the creation of a unified model of aesthetics, providing cognitive researchers and designers with evidence that magnify the importance of the designer choices.

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Thesis type

  • Thesis (PhD)

Thesis note

Submitted in fulfilment of the requirements for the Degree of Doctor of Philosophy, Faculty of Design, Swinburne University of Technology, Melbourne 2020.

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Copyright © 2020 Dennae Claire Schleibs.

Supervisors

Deirdre Barron

Language

eng

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