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The role of business analytics in enabling competitive advantage for Small and Medium Enterprises

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posted on 2024-07-13, 11:55 authored by Selen Esra Dereli
This research explores the role of Business Analytics (BA) in enabling competitive advantage for Small and Medium Enterprises (SMEs) in Australia. Despite the importance of SMEs in the Australian economy, most BA research has focused on large enterprises. The study uses a resource-based view as a theoretical underpinning and employs a qualitative case study approach, conducting interviews with 20 participants from 12 SMEs. The research finds that BA resources are used for different purposes by micro-, small-, and medium-sized SMEs, with the latter recognising the strategic potential of BA. The research establishes conceptual frameworks for the role of BA in enabling competitive advantage for medium-sized SMEs and achieving operational business objectives in SMEs. It provides practical insights for SME owners and managers on how to effectively use BA resources to achieve their operational business objectives and gain competitive advantage.

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  • Thesis (PhD)

Thesis note

Thesis submitted for the Degree of Doctor of Philosophy, Swinburne University of Technology, 2023.

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Copyright © 2023 Selen Esra Dereli.

Supervisors

Axel Korthaus

Language

eng

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