Why Firms Embrace Social Sustainability and How Does it Affect Firm Performance? The Role of Motives and Supply Chain Connectivity

This empirical research gathered survey data from Australian supply chain managers, analyzing firms' adoption of social practices and their impact on performance. It explores how supply chain connectivity, especially through technology, impact the relationship between supplier practices and firm performance. By understanding these dynamics, the study offers insights into fostering a socially sustainable environment, emphasizing measures like safe working conditions, fair wages, gender equality, and human rights protection to achieve both social and economic goals. Encouraging practitioners to prioritize social issues in supply chain, the research fosters globally ethical working conditions for positive societal impact.