posted on 2024-07-13, 10:14authored byUpendra Goonetilleke
This thesis investigates the use of "Buy Now Pay Later" services and the financial wellbeing of young Australian adults who are prone to social media networking. A qualitative research approach with a series of semi-structured, in-depth, online interviews was utilised and the phenomenon is analysed under six themes.
The findings suggest that those young Australian adults responsibly make use of these arrangements to meet their financial needs and social media networking, shared among them, forms social norms.
This study extends the current knowledge and has practical implications for the users as well as firms operating in this industry.
History
Thesis type
Thesis (Masters by research)
Thesis note
Thesis submitted in fulfilment of the requirements for the degree of Master of Business (by Research), School of Business, Law & Entrepreneurship, Swinburne University of Technology, February 2022.